Google’s advertising platform – Google AdWords – is one of the most effective internet marketing channels available in South Africa at the moment. The AdWords system is extremely in depth and powerful, yet unfortunately can be a little confusing at times. If optimized correctly, highly intelligent marketing campaigns can be launched, targeted very specifically at various demographical users in different geographical locations.
The ability to advertise, directly, to prospective clients who are looking for your product or service yields incredible results.
The system revolves around complex keyword and budget decisions. Your selected keywords can have different results depending on the level of accuracy you choose. The copy of the individual ads can have a massive effect on the outcome. The geographical and network selection choices will also influence the results. The chosen landing page plays a role and so does the structure of your campaign set up. As you can see – expert assistance is by far the easiest and most effective route for Google AdWords.